Solas Skin - From Strategy to Shoot
Details
Team
Brand & Marketing Strategy: Collaboration with ODYSEA Design
Branding & Website Design: ODYSEA Design
Models: Mary Dunne, Grace Slattery, Jordan Hennebry, Leah Oneill, Lola Coughlan, Catriona Bela, Jack Smith
Creative Direction: Vy. Studio & Becky Wallace
Make up artist: Orlaith Shore + assistant
Photo assist: James Skerritt
Goal
Build everything, strategy and content, before the brand went live. Define how Solas Skin should look, sound, and show up across every channel, then shoot a content library that could actually deliver it. Two productions: a commercial shoot in Dublin for editorial model work and product, and a lifestyle shoot in Portugal for the warmer, more lived in side of the brand. Content mapped to the strategy's pillars from day one ready to carry the brand from launch through campaign.
Challenge
SPF has a reputation problem, it's greasy, clinical, something you use on holiday if you remember. Launching Solas Skin in Ireland meant working against a culture where daily sun care barely exists. The brand needed a visual world that could shift that behaviour, not just announce a product. And it needed to do it from a standing start, with no existing content, no visual references, and a launch deadline.
